Director of Marketing

About The Role

FTK Hospitality in Philadelphia is looking for a Director of Marketing who can directly drive growth through sharp strategy, hands-on execution, and relentless market focus. This is a role for a marketer who doesn’t just “plan”—you build relationships, launch campaigns, refine messaging, and turn visibility into measurable results. If you’re energized by hospitality, thrive in a competitive market, and enjoy being deeply involved in day-to-day marketing work, this is your next move.

What You’ll Do

You’ll own the marketing engine for FTK Hospitality across both short- and long-range initiatives—building momentum in the Philadelphia market and strengthening the network that fuels sales and brand awareness. This position is intentionally hands-on, so you’ll be actively involved in the work, not just managing it from the sidelines.

• Plan and implement sales programs designed to expand market reach and strengthen customer acquisition.
• Develop and execute social media marketing programs that increase engagement, strengthen brand presence, and support campaign goals.
• Create product development programs that align with guest needs and market demand while supporting revenue objectives.
• Build targeted marketing strategies aimed at expanding your network within the local market.
• Perform duties personally and hands-on (“boots on the ground”) to ensure campaigns are executed with precision and consistency.
• Coordinate marketing efforts across time horizons, including both short-term promotions and long-term brand growth initiatives.
• Stay close to the market by monitoring what competitors and partners are doing and adjusting strategy accordingly.
• Support revenue goals by translating marketing activity into measurable outcomes (awareness, engagement, leads, and sales impact).

How Success Will Be Measured

• Growth in brand awareness and improved visibility across key channels.
• Stronger customer and partner relationships throughout the Philadelphia market.
• Effective, well-executed marketing campaigns that align with sales and business objectives.
• Demonstrated ability to plan, launch, and refine initiatives based on performance and feedback.

What We’re Looking For

We want a marketing leader who can think strategically and execute confidently—someone who enjoys being involved, moving quickly, and building real momentum in the field.

• Proven marketing leadership experience (hospitality or guest-facing industries preferred).
• Strong command of sales-focused marketing, including campaign planning and execution.
• Experience building and running social media marketing programs with clear goals and consistent performance.
• Ability to develop marketing/product initiatives that resonate with guests and support business growth.
• Comfort operating hands-on—you’re active, engaged, and present in the work.
• Strong understanding of local market networking and relationship-building.
• Excellent communication and organizational skills, with attention to detail.
• Self-driven mindset with a bias toward action and measurable results.

Why Join FTK Hospitality

This role offers the opportunity to own marketing outcomes in a dynamic market and make a visible impact on sales, brand presence, and guest engagement. You’ll work in an environment where marketing is not theoretical—it’s practical, collaborative, and built to drive growth.

Benefits

• Competitive compensation aligned with leadership responsibility.
• Opportunity to lead marketing strategy and execution in a fast-moving hospitality environment.
• Room to shape short- and long-term marketing plans based on real market feedback.
• Supportive team environment with clear business goals and growth focus.

Ready to Apply?

If you’re a marketing leader who enjoys hands-on execution, loves building relationships, and is ready to drive measurable growth for a hospitality brand in Philadelphia, we want to hear from you. Apply today to take the next step with FTK Hospitality.

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