Digital Marketing Manager

Appspace is Hiring a Digital Marketing Manager (Paid Media Lead)

Appspace is looking for a performance-obsessed Digital Marketing Manager to take full ownership of our paid media engine. If you love turning data into momentum—scaling campaigns, improving conversion rates, and proving impact with clear reporting—this is your role. You’ll manage meaningful ad budgets across search, social, and display, driving measurable growth while partnering closely with internal teams to keep strategy and execution tightly aligned.

About The Role

As our Digital Marketing Manager, you’ll be accountable for planning, launching, optimizing, and scaling paid media programs end-to-end. Your focus will be on building a repeatable system for performance: testing hypotheses, monitoring KPIs, improving targeting and messaging, and ensuring every dollar is working toward business outcomes.

This is a hands-on role for someone who thrives in fast-moving environments, enjoys experimentation, and can translate marketing performance into actionable insights.

What You’ll Do

• Own paid media strategy and execution across search, social, and display channels—planning campaigns, setting budgets, and driving performance outcomes.
• Manage significant advertising budgets with a disciplined approach to forecasting, spend pacing, and optimization.
• Build and optimize campaign structures (ads, keywords, audiences, targeting, placements, and landing page alignment) to improve efficiency and results.
• Run continuous performance testing to validate what works—creative iterations, audience experiments, bidding strategies, and messaging changes.
• Track and report on key KPIs including spend, CTR, CPC, conversion rate, CPA/CAC, ROAS, and pipeline/lead quality metrics (as applicable).
• Collaborate with internal teams to ensure paid media supports broader go-to-market efforts and that messaging stays consistent.
• Use data to drive decisions—identify trends, diagnose underperformance, and implement improvements quickly.
• Optimize for conversions by aligning ads to user intent and improving funnel performance through practical recommendations.
• Ensure compliance and best practices across platforms, tracking, and campaign governance.

What We’re Looking For

• Proven paid media experience managing performance campaigns across search, social, and display.
• Strong performance marketing instincts—you know how to scale responsibly, not just “spend more.”
• Comfort with numbers and measurement: you can interpret reporting, spot issues, and translate results into next steps.
• Hands-on optimization skills including testing, bidding strategy adjustments, targeting refinements, and creative iteration.
• Strategic but execution-focused: you can build plans and then roll up your sleeves to make them work.
• Excellent communication—you can explain performance clearly to stakeholders and align on priorities.
• Ownership mindset: you take responsibility for outcomes and continuously look for ways to improve.
• Experience with tracking and attribution concepts (e.g., conversion tracking, event measurement, and funnel reporting) is a strong plus.

Nice to Have

• Experience managing multi-channel campaigns with meaningful budgets.
• Familiarity with marketing automation, CRM reporting, or pipeline attribution to measure downstream impact.
• Exposure to creative testing workflows and landing page optimization collaboration.

Benefits

• Opportunity to own high-impact growth initiatives by leading paid media strategy and execution.
• Work with a performance-driven team that values experimentation, learning, and measurable outcomes.
• Room to innovate—you’ll be empowered to test, optimize, and scale what works.
• Clear accountability with reporting and KPI-driven decision-making.

Ready to Scale Paid Media?

If you’re the kind of marketer who loves digging into performance data, building smarter campaign systems, and delivering results you can prove—apply now and help Appspace grow with a paid media engine built to perform.

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