Copywriter

About The Role

Coalition Technologies is looking for a talented Copywriter who can turn research into revenue. If you love writing clear, persuasive English—and you’re excited by the challenge of creating SEO-driven content that also feels human—this is your next step. You’ll produce high-quality web copy for eCommerce and lead generation sites, following detailed client guidelines while still delivering creativity, accuracy, and measurable performance.

Our projects span a wide range of industries, so you’ll never be stuck writing the same thing twice. Whether you’re polishing product descriptions, building category pages, or crafting blog content designed to rank and convert, you’ll be part of a team that cares about quality—and ROI.

What You’ll Do

You’ll write and refine web content that supports both search visibility and customer action. Day-to-day work typically includes:

• Writing SEO-focused web pages for eCommerce and lead generation websites, including:
  • Category pages
  • Product descriptions
  • Landing pages and other conversion-focused pages
• Creating blog content and supporting articles that align with keyword goals and editorial direction
• Adhering to client-specific guidelines (tone, structure, formatting, style, and compliance requirements)
• Conducting careful research to accurately represent industries, products, services, and claims
• Blending SEO best practices with brand priorities so the final work is engaging, natural, and performance-minded
• Producing content that’s built for ROI—not just “traffic,” but content that supports conversion and business outcomes
• Delivering published work ready for the live environment, including meeting quality expectations before submission
• Providing a portfolio of published writing during the application process

Industries You May Write For

Client verticals change constantly, and that’s part of what makes this role exciting. You could be writing for one of these (or more):

• Fashion (mass-market and luxury)
• Skincare & Beauty
• Tech & Software
• Finance & Investing
• Law (family law, product liability, divorce, and more)
• Education
• Home Improvement
• Automobiles & Motorcycles (OEM and aftermarket accessories)
• Health and Wellness
• Medical / Clinical
• Digital Marketing
• SEO / PR / Advertising / Marketing

Strongly encouraged: Writers with background or familiarity in these specialized fields—especially if you’ve written content that required careful terminology, accuracy, or compliance awareness.

What We’re Looking For

This role is ideal for a writer who can move between technical clarity and creative persuasion without losing the thread of performance. We’re looking for someone who brings both craft and consistency.

• Excellent English writing skills with strong grammar, structure, and readability
• 2–4 years of professional, non-academic writing experience (portfolio required)
• Ability to write SEO-driven content that still sounds natural and brand-aligned
• Comfort with detailed, client-specific guidelines and the discipline to follow them precisely
• Strong research skills to quickly learn new industries and write accurately
• Multifaceted technical + creative writing ability (the work should feel both informed and engaging)
• Experience writing for web (pages, product copy, category copy, and/or content meant to rank and convert)
• Willingness to complete training after an offer (a brief course will be required)

Compensation & Growth

This is a per-word compensation role, assessed using a KPI rubric (key performance indicators). You’ll also benefit from automatic rate increases based on how many pages go live on client websites.

Initial compensation:

• Up to: $0.06 per word
• Most typical: $0.034 per word
• Equivalent: $30 per 500-word page (or $17 per 500-word page for the typical rate)

After 400 pages go live:

• Top marginal rate: $0.064 per word
• Most typical: $0.038 per word
• Equivalent: $32 per 500-word page (or $19 per 500-word page for the typical rate)

After 800 pages go live:

• Top marginal rate: $0.07 per word
• Most typical: $0.044 per word
• Equivalent: $35 per 500-word page (or $22 per 500-word page for the typical rate)

What Success Looks Like

• Your writing follows client guidelines while still reading smoothly and naturally
• Your work is accurate, well-researched, and appropriate for the industry
• Your SEO content supports ranking goals without sacrificing conversion-focused clarity
• You consistently deliver publish-ready copy that performs in the live environment
• You build a portfolio of strong published work across multiple verticals

Ready to Apply?

If you’re a technically capable, creative copywriter who enjoys research, SEO, and writing for real businesses—not just for assignments—send your application with your portfolio featuring published work. After an offer, you’ll complete a brief training course to get fully aligned with Coalition Technologies’ workflow and expectations.

—