Digital Marketing Manager

About The Role

RealPage is hiring a Digital Marketing Manager to own high-impact, multi-channel paid media programs that drive measurable growth. If you’re a data-driven marketer who loves turning insights into performance—and performance into momentum—this role is built for you.

You’ll lead campaigns designed to strengthen customer acquisition, increase qualified demand, and support revenue objectives across RealPage’s brands, including Propertyware, HomeWiseDocs, and All Property Management.

What You’ll Do

In this role, you’ll plan, launch, optimize, and report on paid digital marketing programs with a continuous improvement mindset. You’ll partner with internal stakeholders and use analytics to refine targeting, messaging, and channel strategy.

• Own multi-channel paid media strategy across key platforms to support acquisition and revenue growth goals.
• Develop campaign plans that align with funnel needs, product priorities, and business targets.
• Manage performance optimization through ongoing testing, budget allocation, and bid strategy refinement.
• Use data to drive decisions—identify what’s working, diagnose what’s not, and implement improvements.
• Build and maintain reporting to clearly communicate performance, learnings, and next steps to stakeholders.
• Collaborate cross-functionally with marketing, sales, product, and analytics teams to ensure alignment and execution quality.
• Ensure tracking accuracy by partnering on measurement plans (e.g., attribution, KPIs, and conversion events).
• Optimize landing paths and conversion performance by feeding insights back into creative and web teams.
• Stay ahead of digital marketing trends and platform updates to continuously improve performance.

How You’ll Measure Success

You’ll be accountable for outcomes—not just activity. Success looks like consistent performance improvements, strong pipeline contribution, and clear reporting that ties marketing efforts to business results.

• Improved efficiency across paid channels (e.g., lower CAC and/or improved ROAS/CPA performance)
• Growth in qualified traffic, conversions, and customer acquisition
• Clean, reliable measurement and reporting that leadership can trust
• Demonstrated learning cycles (tests → insights → optimizations)

What We’re Looking For

You bring a blend of creativity and rigor—someone who can move fast, dig into data, and collaborate across teams without losing sight of performance goals.

• Proven digital marketing experience managing paid media programs end-to-end
• Strong analytical skills with the ability to interpret performance data and act on it
• Expertise across paid channels (e.g., search, social, display, and/or other performance media)
• Experience with optimization and experimentation (A/B testing, audience testing, creative testing, bid/budget testing)
• Comfort with KPI ownership and performance reporting for stakeholders
• Ability to collaborate effectively with creative, web, product, and analytics partners
• Strong communication skills—you can translate insights into clear recommendations
• Detail-oriented mindset with a commitment to measurement accuracy and continuous improvement

Why RealPage?

RealPage supports property and asset management professionals with tools and services that help businesses operate more efficiently and grow. In this role, you’ll help drive demand and acquisition for established brands—while building your performance marketing craft through real experimentation and measurable outcomes.

Benefits

• Competitive compensation and growth opportunities
• Collaborative, fast-moving marketing environment
• Exposure to multi-brand strategy and performance optimization
• Chance to work with data, analytics, and cross-functional partners to improve results

Note: Benefits vary by location and eligibility.

Ready to Lead Performance?

If you’re excited by the challenge of building multi-channel paid media programs that directly impact customer acquisition and revenue growth, we’d love to hear from you. Apply now to join RealPage and help drive the next wave of measurable marketing success.

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