Director of Digital Marketing

Lead the Digital Growth Engine for BODYBAR Pilates

BODYBAR Pilates is building a high-energy, community-first brand—and we’re looking for a Director of Digital Marketing to help take our digital presence to the next level. If you’re a strategist who loves turning data into momentum, you’ll own the roadmap for our digital marketing ecosystem, drive performance across channels, and elevate how we connect with our community online and in-studio.

This is a hands-on leadership role where you’ll blend creative thinking with measurable outcomes—so every campaign, landing page, and lifecycle email helps more people discover BODYBAR, book classes, and become part of the movement.

About The Role

As Director of Digital Marketing, you’ll lead the strategy, execution, and continuous optimization of BODYBAR Pilates’ digital marketing efforts. You’ll oversee key marketing functions and partner cross-functionally to ensure our brand is consistently represented across the customer journey—from first impression to repeat bookings.

You’ll also be responsible for managing and optimizing performance marketing and digital acquisition efforts, ensuring we’re investing wisely, scaling what works, and improving what doesn’t.

What You’ll Do

• Own the digital marketing strategy—develop and execute a comprehensive roadmap across acquisition, engagement, conversion, and retention.
• Lead performance marketing by planning, launching, and optimizing campaigns across paid search, paid social, display, and other digital channels.
• Drive conversion rate improvements through landing page optimization, funnel analysis, and A/B testing.
• Manage and optimize marketing analytics—track KPIs, analyze performance trends, and deliver actionable reporting.
• Oversee lifecycle and retention marketing (e.g., email and SMS strategies) to increase repeat bookings and nurture new leads.
• Coordinate with creative and brand stakeholders to ensure campaigns reflect BODYBAR’s energy, community, and brand voice.
• Ensure consistent messaging across digital touchpoints—website, ads, social, email, and other digital platforms.
• Build and refine audience strategies using segmentation, targeting, and customer insights to improve relevance and performance.
• Identify growth opportunities in digital ecosystems such as SEO, paid media, content partnerships, and community-driven campaigns.
• Manage budgets and forecasting to maximize ROI and support scaling initiatives.
• Lead a data-driven culture—test, learn, iterate, and continuously improve marketing effectiveness.

What We’re Looking For

• Proven leadership experience in digital marketing, with the ability to set strategy and guide execution.
• Strong performance marketing background—you understand how to drive results and improve efficiency over time.
• Deep comfort with analytics—you can interpret data, measure impact, and translate insights into next steps.
• Experience optimizing funnels—landing pages, conversion journeys, and campaign-to-booking performance.
• Working knowledge of lifecycle marketing—email/SMS best practices for nurturing and retention.
• Ability to manage multiple priorities while maintaining quality and speed.
• Strong communication and collaboration skills—you can partner effectively with creative, operations, and leadership.
• A passion for community and brand building—you understand that digital marketing is more than clicks; it’s connection.
• Strategic, results-driven mindset—you’re accountable for outcomes and committed to continuous improvement.

Why BODYBAR Pilates

BODYBAR Pilates is more than a workout—it’s a culture. We’re focused on delivering high-energy, reformer Pilates experiences that feel welcoming, motivating, and community-driven. As our Director of Digital Marketing, you’ll play a critical role in helping more people discover BODYBAR and build lasting relationships with our studios.

Benefits

• Competitive compensation aligned with experience and impact.
• Opportunity to lead a critical growth function with real ownership and visibility.
• Collaborative team environment with cross-functional partners.
• Professional growth through evolving digital strategy, testing, and optimization.
• Work that matters—help drive a brand rooted in movement, community, and transformation.

How to Apply

If you’re a strategic digital marketing leader who thrives on performance, experimentation, and measurable growth, we’d love to hear from you. Apply now and tell us how you’ve driven results through digital acquisition, conversion optimization, and lifecycle engagement.

Note: This role is based on the provided job details. If you have a specific location in mind, we can align salary and remote expectations accordingly during the process.

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