Director of Digital Marketing

Director of Digital Marketing — Lead Growth for BODYBAR Pilates HQ

BODYBAR Pilates HQ is on the hunt for a strategic, results-driven Director of Digital Marketing to build and optimize our digital marketing engine—so our community can find, fall in love with, and stay with BODYBAR. If you thrive on turning data into momentum, love high-energy brand storytelling, and enjoy driving measurable growth across channels, this is your role.

In this position, you’ll own the strategy and execution of BODYBAR’s digital presence—from performance marketing and paid media to lifecycle campaigns and conversion optimization—while helping ensure every click turns into a new class booked, a new member onboarded, and a brand advocate created.

About The Role

As Director of Digital Marketing, you’ll lead the development, execution, and optimization of BODYBAR’s digital marketing ecosystem. You’ll oversee key marketing initiatives, manage and align digital campaigns across the customer journey, and partner with internal teams to ensure our messaging is consistent, our funnels are efficient, and our results are always improving.

This role is ideal for a hands-on leader who can balance big-picture strategy with day-to-day execution—someone who knows how to measure what matters, iterate quickly, and scale what works.

What You’ll Do

• Own the digital marketing strategy for BODYBAR Pilates HQ, translating brand goals into clear channel plans, campaign frameworks, and measurable KPIs.
• Lead performance marketing efforts across paid search, paid social, display/retargeting, and other digital channels to drive qualified traffic and memberships.
• Build and optimize conversion funnels by improving landing pages, ad-to-site messaging alignment, and user journeys that increase bookings and sign-ups.
• Manage lifecycle and retention marketing—including email and SMS campaigns—to welcome new members, reduce churn, and drive reactivation.
• Develop and execute content-driven digital campaigns that highlight BODYBAR’s high-energy, community-focused reformer Pilates experience.
• Oversee reporting, attribution, and analytics using dashboards and performance reporting to guide decisions and prove impact.
• Continuously test and improve through A/B testing, creative iteration, audience refinement, and offer optimization.
• Coordinate with cross-functional partners (brand, operations, studio teams, and creative) to ensure campaigns launch smoothly and reflect current priorities.
• Maintain strong digital marketing governance—tracking pixels, tagging, consent/compliance practices, and measurement accuracy.
• Manage budgets and pacing to maximize ROI and ensure spend aligns with performance and business needs.

What We’re Looking For

• Proven leadership in digital marketing, with a track record of delivering measurable growth across performance and lifecycle channels.
• Strong performance marketing fundamentals—you understand CAC, LTV, conversion rates, ROAS/ROMI, and how to improve them.
• Hands-on experience with analytics and optimization, including dashboarding and experimentation (A/B testing, audience testing, creative iteration).
• Expertise in paid media (e.g., Meta, Google Ads, and/or similar platforms) and the ability to translate strategy into execution.
• Experience with email/SMS lifecycle marketing—building flows, improving deliverability, and optimizing for engagement and retention.
• Comfort working with creative and messaging to ensure campaigns are on-brand and built for conversion.
• Excellent communication and stakeholder management, with the ability to align teams and keep launches on track.
• A data-driven mindset—you use insights to guide priorities, not opinions.
• Passion for community-led fitness or consumer brands (experience in wellness, fitness, or local membership businesses is a plus).
• Strong project management—you can juggle multiple campaigns while maintaining quality and speed.

Why BODYBAR?

• Build something that matters: You’ll help grow a brand that brings people together through reformer Pilates and a motivating studio community.
• High-impact work: Your decisions will directly influence bookings, memberships, retention, and brand momentum.
• Opportunity to lead: This is a role where strategy meets execution—your leadership will be visible and valued.
• Fast improvement culture: You’ll be encouraged to test, learn, and iterate to keep performance climbing.

Benefits

• Competitive compensation aligned with experience and impact.
• Performance-focused environment with clear goals and measurable outcomes.
• Professional growth through ownership of strategy, optimization, and cross-functional leadership.
• Work with a mission-driven fitness brand that values energy, community, and consistency.

How to Apply

Ready to lead BODYBAR’s digital growth? Send your resume and a brief note about why you’re excited about this role—and how you’ve driven results in digital marketing (include metrics if you can).

BODYBAR Pilates HQ looks forward to reviewing applications.

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