Marketing Strategy & Campaign Expert

Marketing Strategy & Campaign Expert (Part-Time Consulting)

Turn marketing plans into measurable growth. At 24-MAG, we’re looking for a marketing strategy and campaign specialist who can audit what’s happening, clarify what should happen next, and help teams execute with confidence. If you’ve led digital campaigns, shaped content and branding strategy, and can translate analytics into actionable recommendations, this part-time consulting role is for you.

About The Role

This is a specialised part-time consulting opportunity for experienced professionals who enjoy solving real marketing challenges. You’ll support client engagements by reviewing existing marketing workflows, strengthening campaign structure, and improving the strategy behind how brands reach and convert their audiences.

You’ll work across key areas including marketing strategy, digital marketing, campaign management, market research, analytics, content strategy, and branding—with a strong emphasis on making recommendations practical and measurable.

What You’ll Do

• Develop and refine marketing strategy for defined goals, audiences, and timeframes.
• Plan, structure, and optimize campaigns across digital channels, ensuring clear messaging, targeting, and success metrics.
• Conduct market research to identify opportunities, competitive positioning, and audience needs.
• Review existing marketing workflows and propose improvements to planning, execution, and governance.
• Design content strategy aligned to brand voice, customer journey stages, and campaign objectives.
• Strengthen branding consistency across campaigns and marketing touchpoints.
• Use analytics to guide decisions, translating performance data into clear next steps.
• Create reporting and recommendations that stakeholders can understand and act on quickly.
• Provide structured guidance to help teams implement changes without disrupting ongoing work.

How Success Will Be Measured

• Quality of strategy outputs (clarity, relevance, and alignment to business goals)
• Campaign structure improvements (tracking, messaging alignment, targeting logic)
• Actionability of recommendations (what to do next, why it matters, and expected impact)
• Stakeholder adoption (recommendations implemented or used to improve execution)
• Evidence-based insights (analytics and research used to support decisions)

What We’re Looking For

• Proven experience in marketing strategy and campaign management, ideally across digital channels.
• Strong understanding of market research, audience insights, and competitive analysis.
• Ability to work with analytics and turn data into practical, prioritized recommendations.
• Demonstrated skill in content strategy and aligning content to funnel stages.
• Experience with branding and maintaining consistency across campaigns.
• Comfort assessing and improving structured marketing workflows (planning, execution, measurement, and iteration).
• Excellent communication skills—able to explain complex marketing ideas clearly.
• A consultative mindset: you don’t just identify problems—you help clients move forward.

Why 24-MAG

• Impact-focused consulting—your work directly improves how marketing performs and how teams operate.
• Specialised, expert-level role—for people who enjoy strategy, structure, and measurable outcomes.
• Clear scope and deliverables—help clients with structured marketing workflow reviews and campaign strategy.

Benefits

• Part-time consulting engagement with flexible involvement depending on client needs.
• Opportunity to work across varied marketing challenges and industries.
• Collaborate with a team that values clarity and execution, not vague advice.
• Build credibility through strategy and campaign outcomes that clients can measure.

How to Apply

Share your profile and a few details about your experience in:

• Marketing strategy development
• Campaign management and optimization
• Analytics-driven recommendations
• Content strategy and branding alignment
• Marketing workflow review and process improvement

If you have case studies, sample campaign plans, or examples of strategy/analytics reports you’ve produced, include them—those are especially helpful.