Senior Creative, Brand Designer

Brand Design That Feels Like a Mountain Escape

Vail Resorts is looking for a Senior Creative, Brand Designer to shape how our brands look, sound, and feel—across every touchpoint guests experience. If you’re the kind of designer who can translate strategy into standout visuals, lead with taste and clarity, and collaborate comfortably with creative teams, marketing partners, and product stakeholders, this is your moment. Bring your creative direction, design craft, and brand instincts to work that’s seen, felt, and remembered.

About The Role

As a Senior Creative, Brand Designer, you’ll help define the visual identity and creative expression of Vail Resorts brands. You’ll work at the intersection of design, art direction, and experience—ensuring our brand stories translate into compelling systems, campaigns, and digital experiences.

This role is built for a designer who understands that great brand work isn’t just “pretty”—it’s purposeful, consistent, and adaptable across channels, seasons, and guest moments.

What You’ll Do

• Own and elevate brand visual direction—help define how our brands look and feel across campaigns, marketing assets, and brand touchpoints.
• Create high-impact design work, from concept through production, ensuring designs align with brand standards and strategic goals.
• Translate strategy into visual storytelling—turn messaging and audience insights into creative that’s clear, compelling, and on-brand.
• Partner with creative and marketing teams to develop concepts, refine ideas, and deliver cohesive creative systems.
• Collaborate across channels, including digital, print, social, and experiential/guest-facing environments where applicable.
• Ensure brand consistency at scale by applying brand guidelines thoughtfully and improving workflows for repeatable quality.
• Support creative reviews and iterations, bringing strong design judgment and constructive feedback to the team.
• Bring craft and precision—typography, layout, color, motion/visual rhythm (as applicable), and production-ready execution.
• Contribute to modern brand expression—help evolve our visual language while keeping it unmistakably “us.”

What We’re Looking For

• Proven senior-level brand design experience—you’ve led or owned design direction on brand campaigns or multi-channel creative programs.
• Strong portfolio demonstrating visual storytelling, typographic skill, and cohesive brand systems (campaigns, identity work, or large-scale design).
• Expert command of design fundamentals—composition, hierarchy, color, and brand consistency.
• Comfort with collaboration—you can work across disciplines and incorporate feedback without losing creative direction.
• Art direction mindset—you understand how design choices connect to photography, copy, and overall creative concepts.
• Experience designing for multiple formats—digital and print (and/or brand systems that adapt across environments).
• Strong communication skills—you can explain your design decisions clearly and advocate for quality.
• Ability to manage ambiguity—you can define creative direction even when inputs are evolving.
• Self-driven ownership—you move work forward, spot risks early, and deliver on time.

Nice to Have

• Experience supporting creative systems (brand kits, design systems, template frameworks).
• Exposure to seasonal or tourism/consumer brands and the creative cadence they require.
• Knowledge of motion or interactive design principles to strengthen digital brand expression.

Benefits

Vail Resorts is committed to supporting employees with benefits that help you thrive—on and off the job. Specific eligibility and offerings can vary by role, location, and employment status, but you can generally expect:

• Competitive compensation aligned with experience and scope
• Health and wellness benefits
• Work-life support designed for a full-season lifestyle
• Employee perks that may include travel and recreation-related benefits (where applicable)
• Opportunities to grow through collaborative, high-visibility creative work

How to Apply

Bring your best work. We’d love to see a portfolio that demonstrates how you think—your process, your decisions, and the impact your design created. If you’re excited to help shape the brands guests experience every day, apply now.

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